WeWORD 字我订造: World’s First Chinese Immersive Lyrics Exhibition Opens in Suzhou

Suzhou, China, 9 July 2025 – What if the lyrics that shaped your life could shape the space around you? WeWORD 字我订造, the world’s first immersive exhibition dedicated to Chinese pop lyrics, opens in Suzhou this summer. Visitors will step inside the songs that defined generations, experiencing how Chinese music and language evolve from sound into art, memory, and a living cultural connection.

Conceived by renowned lyricist and exhibition art director Francis Lee 李焯雄, WeWORD explores the intimate relationship between music and identity. As he puts it: “Lyrics are words written on my mind, and sometimes it’s hard to tell whether the lyrics are quoted by me, or I’m created by them.”

Twelve iconic works by Lee are brought to life through immersive storytelling, spatial design, and interactive technology including an AI-powered “Lyrics Tree” that changes in response to each visitor’s voice. Chart-topping hits by Eason Chan, Jolin Tsai, a-Mei, Karen Mok, Fish Leong, Yoga Lin, HUSH, waa Wei and Ma Dun are featured, alongside an unreleased collaboration with David Tao, created exclusively for Suzhou.

More than an exhibition, WeWORD reimagines the music experience by transforming passive listening into a vivid, multi-sensory journey that audiences can feel, share, and remember. It also showcases how music IP can evolve beyond concerts and streaming as fans seek deeper, more interactive connections.

WeWORD, created and licensed by Terra-breeze Co., Ltd 天空蓝 and Kwan’s International Co., Ltd 宽鱼国际 and curated by Zhang Wen Ling 张文玲, first debuted in Taipei. The Suzhou exhibition is organized by Suzhou Broadcasting System (SBS) 苏州广电文产创意中心, and Suzhou NICE Cultural and Creative Development Co., Ltd 苏州南施文创发展有限公司, with blackx as the exclusive exhibition agent.

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Catherine CHOW

Chief Financial Officer, Greater China
Catherine brings extensive experience in Finance, acquisitions, distribution and IP, having served as Finance Director of Twentieth Century Fox (Taiwan) where she managed distribution, acquisitions and collaborations for 22 years. She was also a compliance officer and business partner in TCF’s Taiwan management team, and represented the company in the Motion Picture Association as well as Taiwan’s anti-piracy / IP associations.

Hiroki SHIRASUKA

Head of Japan

With extensive expertise in Japan as well as the UK, Hiroki has established himself as one of the most respected artist managers as Co-Founder of Giant Artist Management, ESEA Music, and EarthPercent. Widely recognised for consistently developing and delivering critically acclaimed, innovative, and globally successful artists in the last 15 years, the veteran music executive has worked with some of Japan’s biggest artists such as Fujii Kaze and Daiki Tsuneta. Hiroki has been actively connecting Asian artists and the world and strives to improve Asian representation in the global music industry.

Tanya Chua

Producer / Singer-songwriter

Renowned as Asia’s award-winning music icon, Tanya Chua is the only artist ever to be awarded Taiwan’s Golden Melody Award a record-breaking 4 times, and her multiple wins at the 2022 GMAs for “Album Of The Year” and “Best Mandarin Album” for her “DEPART” album also mark a first in the Awards’ history.

Frances Wang, Zhong Yan

Songwriter

An influential figure in the Chinese music industry, Taiwan-based Frances is highly sought after for her signature blend of poetic prose that showcases complex emotions.

Chiou Chiou

Head of Acquisition, Greater China
Chiou is an industry veteran in Greater China with an unparalleled network of deep relationships, who brings a wealth of experience from her previous roles as Head of Greater China at ADA and VP of Content Development at KKBOX. At KKBOX, she has led on projects with renowned artists such as Eason Chan, MayDay, and ?te (pronounced Why-te) amongst many others. At blackx, both executives will work closely with Garand Wu, President of Greater China.

Garand Wu

President, Greater China

Garand is a renowned veteran musician and former Managing Director of Universal Music (China), the world’s largest record company where he was responsible for whole-of-China business. During his tenure, he significantly expanded the company’s presence throughout China and led major initiatives, including Universal Music (China) being the first international major music company to launch multi-label operations in China.

With over 25 years of experience in senior industry roles that span live entertainment, media and music across Asia, Garand has extensive and vast knowledge of strategic music marketing and label management in Asia, particularly in the Greater China region. A senior A&R executive producer who has built connections between the East and West as well as brought domestic artists into the global arena, Garand has personally signed artists such as Ouyang Nana, Guo Ding, and Tanya Chua.

Garand is also an experienced IP creator, with expertise in copyright development and digitisation. He has led the development of innovative revenue channels that have reshaped the industry landscape and accelerated the trend of artists’ monetising content through direct engagement with fans. Today, he is widely recognised for his contributions to the digitisation and copyright development of the music industry in mainland China.

Originally from Taiwan, he was part of the founding team with UFO Records and has held senior positions in international companies such as EMI and MTV. 

Chee Meng Tan

Founder and CEO

Chee Meng has over 25 years of experience in senior roles across media, technology as well as both independent and major labels. Possessing unique insights and deep understanding of the music industry from all perspectives, Chee Meng brings expert knowledge of Asian cultural nuances and business practices. Chee Meng also led Spotify’s launch of the global streaming service in all the markets in Asia. 

With a proven track record in shaping the digital music landscape in Asia and driving explosive industry growth across the region in recent years, Chee Meng is the first and only Singaporean in history to appear twice on Billboard Magazine’s International Power Players List.

A sought-after industry thought leader, Chee Meng has spoken widely at events such as MIDEM (Cannes), Music Matters (Singapore), Golden Melody Awards Conference (Taiwan), Mu:Con (Korea). Today, he also advises several music and tech start-ups, both in Asia and internationally.