Garand is a veteran musician and former Managing Director of Universal Music (China), where he led the company’s expansion across the region and pioneered multi-label operations as the first international major to do so in China.

With over 25 years of senior experience across live entertainment, media, and music in Asia, Garand brings deep expertise in strategic marketing and label management, especially in Greater China. As a senior A&R executive producer, he has bridged East and West, signing notable artists including Ouyang Nana, Guo Ding, and Tanya Chua.

An expert in IP creation and copyright development, Garand has driven innovative revenue models that empower artists to monetize content directly with fans. He is widely recognised for advancing digitisation and copyright development in China’s music industry.

Originally from Taiwan, Garand was part of UFO Records’ founding team and has held senior roles at EMI and MTV.